Nebraska Addys (AAF)

Winning Work

Congratulations to the 2017-2018 ADDY Award Winners

BEST OF SHOW

Entrant: Swanson Russell
Advertiser:
Leupold
Title: Leupold Brand Campaign
Credits: Dick Placzek, Account Supervisor
Sam Larson, Account Manager
Tammy Caldwell, Project Manager
Joe Maguire, Creative Director
Paul Rankin, Writer
Heath Foster, Art Director
Quentin Orr, Motion Design
Amanda Olson, UX Designer
Jordan Kaiser, UX Designer

STUDENT BEST OF SHOW

Entrant: Jase Hueser
School: University of Nebraska Kearney
Title: Arsenic and Old Lace Movie Event
Credits: Jase Hueser, Designer
Hartman, Schuessler, May, Rapien; Professors

 

 

2018 SILVER MEDAL WINNERS

Barb Ruser
Barb Ruser

Barb Ruser

AAF OMAHA SILVER MEDAL WINNER

Lyn Wineman
Lyn Wineman

Lyn Wineman

AAF LINCOLN SILVER MEDAL WINNER

 

 

GOLD ADDY WINNERS

Sales & Marketing

Brochure
Swanson Russell •  Humminbird Brochure •  Humminbird

Card, Invitation or Announcement
Swanson Russell •  Humminbird: Texas Hook ‘Em Cards •  Humminbird

Card, Invitation or Announcement Campaign
SCORR Marketing •  SCORR: Solar Eclipse Campaign •  SCORR Marketing

Direct Mail 3-D/Mixed
Iridian •  Solidfire Groove •  Sirius

Advertising Industry Self-Promotion Cards, Invitations or Announcements
Swanson Russell •  Agency: Blood Drive Shirt •  Swanson Russell

 

Out-Of-Home & Ambient Media

Out-Of-Home Installation
SCORR Marketing •  AMRI: Bio Int’l Trade Show Booth •  AMRI
Webster •  Conagra Brands Food Bank Mural •  Conagra Brands

Out-Of-Home Multiple Installations
Turnpost •  Green Plains Environmentals •  Green Plains Inc.

Event
Swanson Russell •  Humminbird: Texas Hook ‘Em Event •  Humminbird

Poster
Bozell •  Zoo More Good •  Omaha’s Henry Doorly Zoo & Aquarium

Poster Campaign
University of Nebraska Kearney •  UNK Imagination Day Posters •  University of Nebraska–Kearney Department of Art and Design

Advertising Industry Self-Promotion Out-Of-Home
Webster •  2017 AAF Omaha Ad Wars Poster •  AAF Omaha
Webster •  2017 AAF Omaha Boom! Roasted Poster •  AAF Omaha
Webster •  2017 AAF Omaha Bowl-A-Rama Poster •  AAF Omaha

 

Online/Interactive

Consumer Website
Bozell •  Sioux Honey Association Co-op •  Sioux Honey Association Co-op

Microsite
Webster •  Great Race to Promontory Website •  Union Pacific

Campaign
Swanson Russell •  UBT529: Digital Ad Campaign •  UBT529 College Savings

Advertising Industry Self-Promotion Online/Interactive
Pixel Bakery •  Fresh Baked Website •  Pixel Bakery

Film, Video, & Sound

Regional/National Television Commercial Campaign
SKAR •  “Dylan Claus” Campaign •  Nebraska Lottery

Webisode Series
Swanson Russell •  Now Serving webisodes •  Visit Omaha

Branded Content & Entertainment Campaign
Swanson Russell •  Visit Omaha Now Serving shorts •  Visit Omaha

 

Cross Platform

Integrated Advertising Campaign – Regional/National B-to-B
Swanson Russell •  PERC: Propane Can Do That Campaign •  Propane Education & Research Council

Integrated Advertising Campaign – Regional/National – Consumer
Swanson Russell •  Leupold Brand Campaign •  Leupold
Swanson Russell •  Textron Off Road: Stampede Campaign •  Textron Off Road
Swanson Russell •  Textron Off Road: Alterra Campaign •  Textron Off Road

 

Elements of Advertising

Copywriting
Bozell •  Open Road •  H&H Automotive

Logo Design
Webster •  Bulldog Gutter Guards Logo •  GPI

Illustration
KidGlov •  Circus Freaks Illustration •  KidGlov
Bozell •  Zoo More Good Poster •  Omaha’s Henry Doorly Zoo & Aquarium

Illustration Series
Pixel Bakery •  Creature Illustrations •  Red Roots Yoga

Photography Campaign
Swanson Russell •  Humminbird Photography •  Humminbird
Swanson Russell •  Minn Kota Brand Photography •  Minn Kota
Swanson Russell •  SiteOne Brand Photography •  SiteOne Landscape Supply
Swanson Russell •  Textron Off Road Brand Photography •  Textron Off Road

 

 

SILVER ADDY WINNERS

Sales & Marketing

Catalog
Swanson Russell •  Minn Kota Catalog •  Minn Kota

Sales Kit or Product Information Sheets
DAAKE •  Kidwell Sales Kit •  Kidwell

Point of Purchase – Counter Top
Swanson Russell •  Runza Summer Fun Table Tent •  Runza

Publication Cover Design
Aphee Messer •  The Sun, the Moon, the Stars •  Plympton

Card, Invitation or Announcement
Iridian •  Dining with Dogs Invitation •  Nebraska Humane Society

Direct Mail
Dotzler Creative Arts •  Creative Center Make Your Mark •  Dotzler Creative Arts
Iridian •  Sirius Picture Perfect Mailer •  Sirius
Iridian •  Smooth Sailing •  Mailer Sirius

Direct Mail 3-D/Mixed
Iridian •  Stuff of Legends Mailer •  Sirius

Direct Mail 3-D/Mixed Campaign
Iridian •  Sirius Chemistry Campaign •  Sirius

Public Service Annual Report
OBI Creative •  Online Annual Report •  Habitat for Humanity of Omaha

Advertising Industry Self-Promotion Brand Elements
Iridian •  2016 Year in Review •  Iridian

Advertising Industry Self-Promotion Direct Marketing & Specialty Items
Firespring •  Jay Dub’s Firespring Subs •  Firespring

Advertising Industry Self-Promotion Cards, Invitations or Announcements
Eleven19 •  15 Years of Eleven19 •  Eleven19
Swanson Russell •  Agency: Eclipse Party Invitation •  Swanson Russell

 

Print Advertising

Magazine Advertising – Full Page or Less
Swanson Russell •  Hodgdon: CFE BLK Print Ad •  Hodgdon
Swanson Russell •  United Suppliers Downdraft Ad •  United Suppliers

Magazine Advertising Campaign
Swanson Russell •  Humminbird: Solix Print Ad Campaign •  Humminbird
DAAKE •  DMSi Advertising Campaign •  DMSi

 

Out-Of-Home & Ambient Media

Guerrilla Marketing
KidGlov •  Prosper Lincoln Post it Video •  KidGlov

Out-Of-Home Installation
Geist •  Open Compute Project Power Station •  Geist
Bozell •  Orpheum Theater Kiosk •  Omaha Performing Arts

Out-Of-Home Multiple Installations
DAAKE •  Reiver Athletic Performance Center •  Iowa Western Community College

Multiple Events
Swanson Russell •  PERC: Green Leadership City Event •  Propane Education & Research Council

Poster
Swanson Russell •  Runza Brand Poster (Rolling Pin) •  Runza

Out-Of-Home, Interior Site
Renze Display •  Kiewit facility enviro graphics •  Kiewit Corporate

Out-Of-Home Campaign
Bozell •  Share Sweetness Tour •  Sioux Honey Association Co-op

Public Service Ambient Media
KidGlov •  Prosper Lincoln Post it Video •  KidGlov
KidGlov •  Prosper Lincoln Event •  KidGlov

Advertising Industry Self-Promotion Out-Of-Home
Webster •  2018 AAF Omaha Bowl-A-Rama Poster •  AAF Omaha
Webster •  AAF Omaha We Love Teri Poster •  AAF Omaha

 

Online/Interactive

Consumer Website
Bozell •  Magic City Streetcar
OBI Creative •  PACE Website •  Pottawattamie Arts, Culture and Entertainment

Business-to-Business Website S
SCORR Marketing •  Microsystems: Website •  Microsystems

Microsite
Bozell •  Share Sweetness Microsite •  Sioux Honey Association Co-op

Social Media, Campaign
Swanson Russell •  Textron Off Road: Brand Social •  Textron Off Road
Firespring •  PaymentSpring Social Media Campaign •  Firespring

Campaign
Geist •  Digital magazine ads •  Geist

Digital Publication
Webster •  Global Threat Intelligence Report •  NTT Security
Bozell •  Cue Broadway, The Band’s Visit •  Cue Broadway
Bozell •  HIVE •  Sioux Honey Association Co-op

Online/Interactive Branded Content & Entertainment
Bozell •  Orpheum Theater Kiosk •  Omaha Performing Arts

Film, Video, & Sound

Local Radio Commercial Campaign
On the Spot Productions •  Eight Days a Week •  Sgt. Peffer’s Cafe Italian

Regional/National Radio Commercial :60 Seconds or More
SKAR •  “New Technology” •  Nebraska Lottery

Regional/National Television Commercial
Swanson Russell •  Textron Off Road TV “Family” (:30) •  Textron Off Road
Bozell •  Family Business •  First National Bank of Omaha
Bozell •  Aunt Sue’s Veggie Solution •  Sioux Honey Association Co-op

Regional/National Television Commercial Campaign
Bozell •  Aunt Sue’s Taste Life Unfiltered •  Sioux Honey Association Co-op

Internet Commercial
Swanson Russell •  Briggs: Q6500 “Quieter” •  Briggs & Stratton
Purple Films •  Lincoln Electric – Boys Town •  The Lincoln Electric Company
Pixel Bakery •  crowler psych·e·de·lia •  HopCat / BarFly Ventures
Swanson Russell •  Textron Off Road Launch “Blood” :30 •  Textron Off Road
Bozell •  Open Road – Randy •  H&H Automotive

Internet Commercial Campaign
Swanson Russell •  Gerber Video Campaign •  Gerber Gear
Swanson Russell •  SiteOne Stronger In :60 Series •  SiteOne Landscape Supply
Swanson Russell •  UBT529: Pre-Roll Campaign •  UBT529 College Savings
Bozell •  Open Road •  H&H Automotive

Film/Video/Sound Branded Content, :60 Seconds or Less
Bozell •  Darrel Rufer Beekeeper Story •  Sioux Honey Association Co-op

Branded Content & Entertainment Campaign
Bozell •  Beekeeper Co-op Story •  Sioux Honey Association Co-op
Geist •  “Redefine Downtime” employee videos •  Geist

In-Theater Commercial or Slide
Swanson Russell •  Verity Health Together Video •  Verity Health

Audio/Video Sales Presentation
Bozell •  Share a Little Sweetness Tour Recap •  Sioux Honey Association Co-op
Swanson Russell •  Unilock U-Cara sales video •  Unilock

Public Service Television Commercial
KidGlov •  Lincoln Community Foundation PSA •  KidGlov

Public Service Online Film, Video & Sound
KidGlov •  Lincoln Community Foundation PSA •  KidGlov
Bozell •  Karis’ Wish Reveal Story •  Make-a-Wish Nebraska

Advertising Industry Self-Promotion Film/Video/Sound
DAAKE •  DAAKE Motion Promotional Video •  DAAKE
Red Branch Media •  Work With Red Branch Media •  Red Branch Media
Firespring •  Cheeseburger Josh •  Firespring

 

Cross Platform

Integrated Advertising Campaign – Local – Consumer
Swanson Russell •  Pepsi Husker Hunt •  LinPepCo
Firespring •  160 is Good Awareness Campaign •  Firespring
Bozell •  Open Road •  H&H Automotive

Integrated Advertising Campaign – Regional/National – Consumer
Swanson Russell •  Humminbird Solix Campaign •  Humminbird
Swanson Russell •  Minn Kota Spot-Lock Campaign •  Minn Kota
Swanson Russell •  Textron Off Road: Wildcat Campaign •  Textron Off Road

Integrated Brand Identity Campaign
Swanson Russell •  SiteOne Brand Campaign •  SiteOne Landscape Supply

Ad Club or Marketing Club Advertising
KidGlov •  Circus Freaks and Geeks •  KidGlov

Advertising Industry Self-Promotion Integrated Campaign
Bozell •  Bozell Holiday Card •  Bozell
Swanson Russell •  Make Dust Mailer •  Swanson Russell

 

Elements of Advertising

Logo Design
Swanson Russell •  Peak Nano Logo P •  eak Nano
Swanson Russell •  PERC: Green Leadership City Logo •  Propane Education & Research Council
Bozell •  Sioux Honey Association Co-op •  Sioux Honey Association Co-op

Infographic
Iridian •  Smooth Sailing Infographic •  Sirius

Cinematography
Bozell •  Darrel Rufer Beekeeper Story •  Sioux Honey Association Co-op

Animation, Special Effects or Motion Graphics
KidGlov •  LCF Annual Campaign Video •  KidGlov

Music
Pixel Bakery •  Welcome to the Geek Show •  AAF Lincoln

Sound Design
Pixel Bakery •  Beer Nostalgia •  HopCat / BarFly Ventures

 

SPECIAL JUDGES CITATIONS

Entrant: Bozell
Advertiser: Sioux Honey Association Co-op
Title: Darrel Rufer Beekeeper Story

Entrant: Swanson Russell
Advertiser: Minn Kota
Title: Minn Kota Spot-Lock Campaign
Credits: Dick Placzek, Account Supervisor
Patrick Finnegan, Account Manager
Tammy Caldwell, Project Manager
Greg Wiley, Creative Director
Charlie Stephan, Writer
Ryan Holt, Art Director
Great Plains Motion Picture Co.
Jordan Kaiser, UX Designer
Kaylee Dump, Digital Producer

Entrant: Bozell
Advertiser: Omaha’s Henry Doorly Zoo & Aquarium
Title: Zoo More Good

 

 

 

STUDENT GOLD ADDY WINNERS

Sales & Marketing

Packaging
Sarah Styron •  University of Nebraska Kearney •  Empress Wine
Logan McIntyre •  University of Nebraska Lincoln •  Japanese fairy tale collection

Point of Purchase
Tristan Winey •  Creative Center •  Pop Tart Display

 

Print Advertising

Campaign
Katie O’Neil and Sumit Jagdale •  UNL College of Journalism and Mass Communications •  Get Lost

 

Out-Of-Home & Ambient Media

Single
Jase Hueser •  University of Nebraska Kearney •  Film Score Infographic
Jase Hueser •  University of Nebraska Kearney •  Design Movement Synthesis
Maggie Pierson •  University of Nebraska Kearney •  Senior Exhibition Poster

Outdoor Board (Flat or 3D)
Madison Broesder •  Creative Center •  Petco Billboard

Film, Video, & Sound

Campaign
Craig Zimmerman and 2017 UNL NSAC Team •  UNL College of Journalism and Mass Communications •  Tai Pei | A Lot on Your Plate

 

Cross Platform

Consumer Campaign
Jase Hueser •  University of Nebraska Kearney •  Arsenic and Old Lace Movie Event

 

Elements of Advertising

Illustration – Single
Maggie Pierson •  University of Nebraska Kearney •  Poppy Scientific Illustration

Animation or Special Effects
Jase Hueser •  University of Nebraska Kearney •  Next Steps Informative Motion

 

 

STUDENT SILVER ADDY WINNERS

Sales & Marketing

Packaging
Monique Foupht •  Creative Center •  Branded Disorder CD Cover
John Shea •  University of Nebraska Kearney •  Nectar Perfume
Jase Hueser •  University of Nebraska Kearney •  Florence’ Jazz Album Cover
John Shea •  University of Nebraska Kearney •  Ceiba Tequila
Hannah DeWald •  University of Nebraska Kearney •  True Hoppiness

Special Event Materials
Susie Dobberpuhl •  Creighton University •  Presidential Christmas Card

Cover
Zoe Welch •  Creative Center •  The Secret Life of Bees

Book Design
Monique Foupht •  Creative Center •  Luna Wolf Moon Book Cover

Direct Marketing
Hannah Paxton and 2017 UNL NSAC Team •  UNL College of Journalism and Mass Communications •  Tai Pei | A Lot on Your Plate
Sarah Styron •  University of Nebraska Kearney •  VCD Senior Show Promotion

 

Print Advertising

Single (Full Page or Less)
Serena Hernandez •  Creative Center •  New Yorker

Out-Of-Home & Ambient Media

Single
Maggie Pierson •  University of Nebraska Kearney •  Lifetime Infographic
Ashley K Hale •  Creative Center •  Make the Jump – Nike

 

Film, Video, & Sound

Single
Faraz Mohd •  University of Nebraska Lincoln •  Black Mirror Intro

 

Cross Platform

Consumer Campaign
2017 UNL NSAC Team •  UNL College of Journalism and Mass Communications •  Tai Pei | For Go-Getters
Maggie Pierson •  University of Nebraska Kearney •  Clue Murder Mystery and Movie Night

Integrated Brand Identity Campaign
John Shea •  University of Nebraska Kearney •  Lunar Society Surf Co.

 

Elements of Advertising

Copywriting
Carleen Glenn and Jared Mikuls •  UNL College of Journalism and Mass Communications •  Ad Club | Fail Gloriously

Illustration – Single
Faraz Mohd •  University of Nebraska Lincoln •  Passion Fruit
Skye Grady •  Creative Center •  Medusa Illustration

Campaign
Katie O’Neil and Sumit Jagdale •  UNL College of Journalism and Mass Communications •  Get Lost

 

 

STUDENT SPECIAL JUDGES CITATIONS

Entrant: Jase Hueser
School: University of Nebraska Kearney
Title: Film Score Infographic
Credits: Jase Hueser, Designer
Hartman, Schuessler, May, Rapien; Professors

Entrant: John Shea
School: University of Nebraska Kearney
Title: Ceiba Tequila
Credits: John Shea, Designer
Hartman, Schuessler, May, Rapien; Professors

Entrant: Maggie Pierson
School: University of Nebraska Kearney
Title: Lifetime Infographic
Credits: Maggie Pierson, Designer
Hartman, Schuessler, May, Rapien; Professors